Garden Day // Branding

Wilmington Garden Day, Inc. has been a timeless piece of history for the residents of beautiful Wilmington, Delaware. Their non-profit has been providing self-guided local tours of "Glorious Gardens and Gracious Homes" for over 60 years. WGD had a desire to give a true identity to the occasion that occurs once a year. The end piece turned into a display of a color-scheme and typeface that appeals to a younger crowd, while still speaking of the timeless tradition that WGD represents for the older generations.

Final Logo

Process

Final Logo